Break out is a new energy drink that differs from its competitors thanks to the presence of natural ingredients. Starting from the tea leaf, natural and main element of the product, we have a stylized lightning bolt, a symbol of energy and strength.
The choice of the colors bring the flavor of red fruits present in the drink. The graphic is composed of soft lines, which give idea of naturalness, and more marked lines that represent the concept of energy.
The concept of break, understood as a rupture, deadlift, pause…is represented by the stylization of the font in which we can see cuts creating a real logo type
Very simple and recognizable is the full values is that the brand wants to communicate.